“Why Humic Acids Don’t Work” Highlights Day 2
Horizon-Ag Products’ Senior Research Chemist Dr. Richard Lamar presented “Why Humic Acids Don’t Work” to a large contingent of scientists, researchers, and business development attendees at the 2015 Biostimulants and Plant Growth Conference in Brussels, Belgium.
Dr. Lamar’s May 20th presentation explained the vast differences between humic acids, a powerful and complex organic biostimulant that has demonstrated efficacy in nutrient solubility and uptake, combating abiotic stress, water efficiency , and ultimately, increased yield.
Dr. Lamar shared Horizon’s expertise on humic acids, discussing the different origins of humic acids, humic acids chemistry, quantitation methods, variability factors in ore sources, dosages, and selecting the right dry and liquid humic acids products for commercial applications.
For over 30 years, Horizon Ag-Products has enabled producers to maximize efficiencies of their agricultural products using Horizon’s select sources of humic-based substances. Our continual commitment to research and development has furthered humic science, allowing Horizon to develop innovative plant health solutions that improve the health and vitality of soils, while increasing crop quality and yields.
Horizon Ag-Products and Dr. Lamar will be presenting a follow-up at the Crops and Chemicals Conference on July 23 in Raleigh, North Carolina.
New Look Exemplifies Company’s Strengths and Growth in Ag-Industry
In an effort to further solidify their position as a leader in the nutrient use efficiency and plant health products industry, Horizon Ag-Products announced today that it has launched a new corporate identity.
“By updating our brand and company identity, we felt we could better communicate the strength of our business and the technology we offer to agriculture fertilizer manufacturing and distribution companies,” explains Doug Phelps, VP of Marketing.
The new look of Horizon Ag-Products exemplifies its extensive experience in the biostimulant industry, commitment to delivering quality products and the ability to innovate plant health solutions that meet the needs of today’s agricultural producers and industry suppliers. Horizon’s products are used with soil and foliar applied fertilizers for their benefits to soil structure, nutritional profile and biodiversity.
Horizon Ag-Products has evolved significantly since the company was founded in 1983. During the last decade new technological advancements have been made to address the worldwide need to produce crops with greater efficiency and fewer synthetic inputs. “We have consistently delivered on what matters most to our clients and the industry, and that has helped us to grow and succeed beyond our expectations,” shared Michael Farmar, President and Chief Executive Officer of Horizon Ag-Products, LP.
“Our new identity demonstrates the strengths and evolution of Horizon Ag-Products as a premier manufacturer of innovative plant health solutions, one our clients and partners can count on,” he added.
Working closely with Cindy Combs Consulting and her team, the new corporate identity was designed to convey Horizon’s strengths: partnership collaboration; superior quality; and technological innovation.
Steve Brady has been selected by Horizon Ag-Products for the role of Operations & Engineering Manager for Solids Manufacturing. Brady Steve brings to his role valuable experience in Operations Management based on recent positions as Plant Manager and Continuous Improvement Manager. He has a BS degree from the University of Arizona in Mining Engineering.
Horizon Ag-Product, LP, Modesto CA is a bioscience company that develops and produces innovative plant health solutions.
Jeff Von Lintel joins Horizon Ag-Products, LP of Modesto, CA as General Manager of Operations. Prior, he was with Univar USA, Inc for 20 years. At Univar, he excelled in various operations’ management roles. Most recently he was the District Operations Manager overseeing eight production facilities located in Ohio, New York, Kentucky, and Pennsylvania. Jeff has extensive experience with ISO implementation, safety programs, training, maintenance and regulatory compliance with such agencies as EPA, DOT, FDA and OSHA. He holds a B.S. in Industrial Technology from Colorado State University.
Von Lintel replaces Ed Conn.
Understanding and Sustainability Are Hallmarks to A History of Improving Crop Productivity
At the start of their 30th year, Horizon Ag-Products is poised for future growth, for innovation and for influence on sustainable agricultural practices with new products, expanded facilities and international partnerships.
When Horizon-Ag Products began operation in 1983, the common solution to increasing bushels per acre was to add excessive units of low cost synthetic fertilizer at planting time and then keep adding it throughout the growing season. Increasingly urban sprawl coupled with less productive acres led growers to even greater fertilizer use. The USDA Economics Research Service reports that the U.S. consumption of nitrogen increased from 2.7 million tons in 1960 to greater than 9 million tons in 1983.
Scientists and environmentalists warned that the increasing reliance of synthetic fertilizers could not be sustained. Over time, farmers and economists realized that the added fertilizer input costs to grow crops would lead to less profitability. For instance, the average increased cost of all nitrogen fertilizer products increased 118% from 1983 to 2012. Meanwhile, average crop prices for a bushel of corn, as an example, increased only 94% during the same 1983-2012 time frame.
Studies by universities and private companies, like Horizon Ag-Products, uncovered the effectiveness of using plant material derived compounds to maintain and increase yield at lower fertilization rates. Field testing and education within the agricultural community followed and Horizon Ag-Products emerged as a leader in this sector.
Starting with just one product, Horizon Ag entered into partnerships with fertilizer wholesale and retail companies to distribute Agri-Plus™ to western United States growers. Demand, fueled by growers’ positive results, led to more study, increased manufacturing and new products.
Today, 30 years later, the company has pioneered over 20 proprietary formulations and reached out to an international marketplace. Company Vice-President, Douglas Phelps, explains “We owe our success to our people, the partners we work with and the products that we manufacture.” “Our constant goal of continual improvement has never let our company grow stale,” he added.